Compass: Team Doyle

Compass empowers its agents to lead their personal marketing efforts and outreach, with space for each team to develop an identity and communication system that is unique to their group. I worked with team Doyle to refresh their email templates and create a unique branded logo.

We found the right balance of staying true to Compass' comprehensive and recognizable brand system and introducing sleek and subtle pops of color, and scalable templates that allow the stellar location photography to shine appropriately.

Digital Marketing Refresh

The Logo Mark

Balancing the simple structure of the Compass logo mark with a refined and classic serif typeface spoke to the team's nuanced and personal approach, with a nod to their diverse set of luxury real estate listings in Manhattan and Brooklyn. The logo mark was a playful and elegant take on the Compass diagonal slash mark, and a nod to the team's ambitious approach.

The email refresh required creating a set of templates that would scale well for each type of listing and event the team was marketing. We made space for storytelling to infuse each listing with thoughtful notes to highlight property features and introduced subtle pops of color to differentiate the message by property type. Multiple and interchangeable blocks for images allowed the incredible photography to feel heroic and inviting.